Contable and uncontable nouns!!!

VOCABULARY ON IMPORT-EXPORT

Free-trade: when goods can be traded easily between countries without restrictions.

Protectionism: where countries try to protect home producers from foreing competition and cheap imports.

Tariff: a tax that it is paid on goods coming into or going out of a country.

Quotas: the limited quantity of things, for example imports, which is officially allowed.

Dump: to get rid of goods by selling them at a very low price, often in another country.

Bureaucracy: the system of official rules and ways of doing things that an organization or goverment has, especially when these seem to be too complicated.

VOCABULARY ON IMPORT AND EXPORT

NOUNS

• Import
• Importer
• Export
• Exporter
• Importation
• Exportation

VERBS

• Import
• Export

INTRODUCTION TO THE TOPIC V

In this unit we are going to learn vocabulary on marketing. We are also going to make a listening about marketing sportswear, brands. We are going to do a reading about the USPs and the product life cycle. In writing we are going follow up a potential client contact.

EXPRESSIONS FOR WRITING

I was very pleased to....

I have pleasure in enclosing a complimentary...

We feel certain that will recognize the benefits of...

Your clients will no longer have to suffer from...

Unfortunatelly we are unable to consider you request of....., but we are prepared to offer you a dicount...

This is a unique way of reinforcing your company´s image...

I am looking foward to receiving your order

IN the meantime , please do not hesitate to contact me if you have any further queries

THE PRODUCT LIFE CYCLE

1) LAUNCHED

2) DEVELOPED

3) PERIOD OF GROWTH

4) ENTERS MARURITY

5) DIES

VOCABULARY ON MARKETING

segment: part of the market

logo: the symbol/ group of letters used to identify a company´s products

image: the general idea or impression that consumers have of a product

product range: a series of items which give consumers a choice

target: to aim at an objective

launch: to introduce a new product to the market, often with advertising

brand: a make of product easily identified by its name or desing

penetrate: to enter a market and obtain a share of it

slogan: a phrase or sentence customers will associate with a product

strategy: a future long-term plan of action