VOCABULARY ON MARKETING

segment: part of the market

logo: the symbol/ group of letters used to identify a company´s products

image: the general idea or impression that consumers have of a product

product range: a series of items which give consumers a choice

target: to aim at an objective

launch: to introduce a new product to the market, often with advertising

brand: a make of product easily identified by its name or desing

penetrate: to enter a market and obtain a share of it

slogan: a phrase or sentence customers will associate with a product

strategy: a future long-term plan of action