2ND TERM!

INTRODUCTION TO THE TOPIC (IV)

In this unit we are going to learn new vocabulary on the topic of importation and exportation. We are also going to learn how to do a covering letter and readings about bananas. Finally we are going to learn how to deal with a customer conversation.

letter to the promoting manager

Dear Ms. Fisher,

I was very pleased to meet you last Tuesday at Great Outdoors exibition, in Olympia. I have the pleasure in enclosing a brochure with our full range of products and a complimentary sample of the tracker for you to examine. We feel certain that you will recognize the profits of the tracker.

With Christmas aproaching this is the ideal present for climber or walker. The lightness and the portability are some of the benefits special apparatus. That is why, it is perfect gift for your customers.

Unfortunatelly, we are unable to consider your request for being sole stockists for region. But we would be prepared to offer a sole agency for towns where Foxson´s have branches, I have to remember about the sale video.

I look foward to hearing your views in the near future. I would welcome the opportunity of meeting you in person next week in Manchester and would like to know your oppinion. Once again, thank you for intest in Jaylon.

Yours sincerely,

Melanie

COUNTABLE AND UNCOuNTABLE WORDS

Suggestion: Countable

Furniture: Uncountable

Time: Uncountable

Oil: Uncountable

Banana: Countable

Milk: Uncountable

Money: Uncountable

Opinion: Countable

Honey: Uncountable

Information: Uncountable

Dollar: Countable

Machiniery: Uncountable

Component: Countable

Sugar: Uncountable

Hour: Countable

Wine: Uncountable

Advice: Uncountable

Cigarette: Countable

Contable and uncontable nouns!!!

VOCABULARY ON IMPORT-EXPORT

Free-trade: when goods can be traded easily between countries without restrictions.

Protectionism: where countries try to protect home producers from foreing competition and cheap imports.

Tariff: a tax that it is paid on goods coming into or going out of a country.

Quotas: the limited quantity of things, for example imports, which is officially allowed.

Dump: to get rid of goods by selling them at a very low price, often in another country.

Bureaucracy: the system of official rules and ways of doing things that an organization or goverment has, especially when these seem to be too complicated.

VOCABULARY ON IMPORT AND EXPORT

NOUNS

• Import
• Importer
• Export
• Exporter
• Importation
• Exportation

VERBS

• Import
• Export

INTRODUCTION TO THE TOPIC V

In this unit we are going to learn vocabulary on marketing. We are also going to make a listening about marketing sportswear, brands. We are going to do a reading about the USPs and the product life cycle. In writing we are going follow up a potential client contact.

EXPRESSIONS FOR WRITING

I was very pleased to....

I have pleasure in enclosing a complimentary...

We feel certain that will recognize the benefits of...

Your clients will no longer have to suffer from...

Unfortunatelly we are unable to consider you request of....., but we are prepared to offer you a dicount...

This is a unique way of reinforcing your company´s image...

I am looking foward to receiving your order

IN the meantime , please do not hesitate to contact me if you have any further queries

THE PRODUCT LIFE CYCLE

1) LAUNCHED

2) DEVELOPED

3) PERIOD OF GROWTH

4) ENTERS MARURITY

5) DIES

VOCABULARY ON MARKETING

segment: part of the market

logo: the symbol/ group of letters used to identify a company´s products

image: the general idea or impression that consumers have of a product

product range: a series of items which give consumers a choice

target: to aim at an objective

launch: to introduce a new product to the market, often with advertising

brand: a make of product easily identified by its name or desing

penetrate: to enter a market and obtain a share of it

slogan: a phrase or sentence customers will associate with a product

strategy: a future long-term plan of action