3RD TERM

INTRODUCTION TO THE TOPIC VI (RETAIL)

In this unit we are going to learn vocabulary on retail outlets and the supply chain. We are going to make a reading of the changes in shopping behaviour and we are goind to learn different ways of giving instructions. In the writting part we are going to write a memo.

MORE VOCABULARY ON RETAIL

SHOW: retail

SHELVES: where goods are presented

STOCK: what you keep in reserve to sell.

RETAILER: a person/company that sells things to the public.

WAREHOUSE: a very large storeroom.

COSTUMER: someone who buys.

PURCHASE: to buy

TYLL: the money you pay at the checkout goes into this

AISLE: a path in a plane, a church, or a supermarket

BARCODE: the series of thick and thin lines on packaging that is scanned at the checkout.

LANGUAGE FOR GIVING INSTRUCTIONS

Password: secret word that gives you permission to do something

Online: connected to the internet.

Cursor: the flashing light that indicates your position on the screen.

Mouse: a device you use to control movement around the screen and to select items.

Favourite: a list you use for quick access to websites you visit regularly.

Click: you do this to select an item.

VOCABULARY ABOUT RETAIL

Chain Store: a store that is in one of a series of similar stores in many different towns and cities owned by the same company.

Shopping Mall: a large group of shops built together under one roof and closed to traffic.

Supermarket: a large self-service grocery selling groceries and daily products and households goods.

Corner shop: a shop that sells everyday items and which often stays open until late.

Convenience Store: a shop that sells food, newspapers and everyday items, and which often stays open 24 hours.

Hypermarket: a very large supermarket situated outside a town.

Department Store: a large store, often on several floors, selling many types of goods in different department.

Boutique: a small shop selling expensive clothes.

VOCABULARY

Humiliated: make to feel ashamed and stupid in front of other people

Industrial Tribunal: a court which decides on employment issues

Probationary period: the period which employers have to decide if a new employee is suitable

Escorted: closely accompanied 

Premises: a building used by a company or business

Get over: recover

Rude and Patronizing: impolite and superior

Testified: give evidence as witnesses

Solely: based on one thing

Catalog of mistakes: a long series of bad actions

VOCABULARY

PRODUCTS: goods

LARGE STOREROOM: wharehouse

SELECTION OF (TVS): range

SHOP: outlet

STRAIGHT: directly

MIDDLEMAN: wholesales

SHOW: display

PEOPLE WHO MAKE PRODUCTS: manufacturers

AS MANY AS THEY THINK THEY NEED: quantity required

MAKE PRODUCTS IN LARGE AMOUNTS: mass production

BUY: purchase

CHOOSE: select

KEEP THEM SAFE: stock

Memo

SCOTSBRIDGE OFFICE STATIONEY

Memo

To: All the members of the staff (to be displayed on staff noticeboard)

From: Alicia Fernandez, Wandlebury office.

Cc: Jane Griffiths, Aril Singh andd Giorgio Angostini.

Date: 8th May

Re: Security in the office

In the last two months unusual things have happened at the wandlebury office. Three members of staff have had menoy stolen from their offices so I am sending this memo to remaind you to protect your goods.

 · You should keep your valuables with you or in a locker drawer, or cupboard, at all times.

 · If you see anthing suspicious please, call the security inimideately.

 · Do not bring unnecesary valuables into the office.

INTRODUCTION TO THE TOPIC XII

In this unit we are going to learn, mainly, in what ways ethics is present a t work. We are going to make a listening about unethical behaviour in the workplace and a reading about product tampering.

FIXED EXPRESIONS

I wish we had used a professional agency.

If only we hadn't tried to ecnomize on this.

I shouldn't have given you that job.

I ought to have checked it was all right!

VOCABULARY

Product tampering: interfering deliberately with a product
Withdraw: remove
Copycat: imitating somethingsomeone else has done
Recall: take back
Negative Publicity: being talked about in newspapaers or in TV in a bad way
Contaminate: damage/poison

PREPOSITIONS

Discriminate against

Prosecute for

Acussed of

Charge with

Fine for

PREPOSITIONS

Lay off: an informal expresion meaning to make redundant

Quit: when you choose to leave your job.

Retire: when you stop working at sixty or sixty-five years of age.

Sacked: sent away for bad work or behaviour.

Dismissed: a more formal way of saying lay off

VOCABULARY

Unfair: not fair, marked by injustice or partiality or deception.

Unethical: not morally acceptable.

Dishonest: deceptive, lacking honesty and oblivious to what is honorable.

Illegal: prohibited by the law or by official or acceptes rules.

GIVING INSTRUCCIONS

Firt of all...

Choose...

Don´t forget to...

Make sure that...

2ND TERM!

INTRODUCTION TO THE TOPIC (IV)

In this unit we are going to learn new vocabulary on the topic of importation and exportation. We are also going to learn how to do a covering letter and readings about bananas. Finally we are going to learn how to deal with a customer conversation.

letter to the promoting manager

Dear Ms. Fisher,

I was very pleased to meet you last Tuesday at Great Outdoors exibition, in Olympia. I have the pleasure in enclosing a brochure with our full range of products and a complimentary sample of the tracker for you to examine. We feel certain that you will recognize the profits of the tracker.

With Christmas aproaching this is the ideal present for climber or walker. The lightness and the portability are some of the benefits special apparatus. That is why, it is perfect gift for your customers.

Unfortunatelly, we are unable to consider your request for being sole stockists for region. But we would be prepared to offer a sole agency for towns where Foxson´s have branches, I have to remember about the sale video.

I look foward to hearing your views in the near future. I would welcome the opportunity of meeting you in person next week in Manchester and would like to know your oppinion. Once again, thank you for intest in Jaylon.

Yours sincerely,

Melanie

COUNTABLE AND UNCOuNTABLE WORDS

Suggestion: Countable

Furniture: Uncountable

Time: Uncountable

Oil: Uncountable

Banana: Countable

Milk: Uncountable

Money: Uncountable

Opinion: Countable

Honey: Uncountable

Information: Uncountable

Dollar: Countable

Machiniery: Uncountable

Component: Countable

Sugar: Uncountable

Hour: Countable

Wine: Uncountable

Advice: Uncountable

Cigarette: Countable

Contable and uncontable nouns!!!

VOCABULARY ON IMPORT-EXPORT

Free-trade: when goods can be traded easily between countries without restrictions.

Protectionism: where countries try to protect home producers from foreing competition and cheap imports.

Tariff: a tax that it is paid on goods coming into or going out of a country.

Quotas: the limited quantity of things, for example imports, which is officially allowed.

Dump: to get rid of goods by selling them at a very low price, often in another country.

Bureaucracy: the system of official rules and ways of doing things that an organization or goverment has, especially when these seem to be too complicated.

VOCABULARY ON IMPORT AND EXPORT

NOUNS

• Import
• Importer
• Export
• Exporter
• Importation
• Exportation

VERBS

• Import
• Export

INTRODUCTION TO THE TOPIC V

In this unit we are going to learn vocabulary on marketing. We are also going to make a listening about marketing sportswear, brands. We are going to do a reading about the USPs and the product life cycle. In writing we are going follow up a potential client contact.

EXPRESSIONS FOR WRITING

I was very pleased to....

I have pleasure in enclosing a complimentary...

We feel certain that will recognize the benefits of...

Your clients will no longer have to suffer from...

Unfortunatelly we are unable to consider you request of....., but we are prepared to offer you a dicount...

This is a unique way of reinforcing your company´s image...

I am looking foward to receiving your order

IN the meantime , please do not hesitate to contact me if you have any further queries

THE PRODUCT LIFE CYCLE

1) LAUNCHED

2) DEVELOPED

3) PERIOD OF GROWTH

4) ENTERS MARURITY

5) DIES

VOCABULARY ON MARKETING

segment: part of the market

logo: the symbol/ group of letters used to identify a company´s products

image: the general idea or impression that consumers have of a product

product range: a series of items which give consumers a choice

target: to aim at an objective

launch: to introduce a new product to the market, often with advertising

brand: a make of product easily identified by its name or desing

penetrate: to enter a market and obtain a share of it

slogan: a phrase or sentence customers will associate with a product

strategy: a future long-term plan of action